working documents and files

3-sep-2017 conference call (branding and discuss PDF of 1-sep-2017, floorplan modifications, staffing update and access to Lugera) -
​Joan, Derek only; did not record

PDF of new logo; also, see image below; need approval from Marvina and Gabriel as "final logo design"

1_sep_logo.png

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27-aug-2017 conference call

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27-aug-2017 floorplan.jpg provided by Gabriel

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click here or on image for larger and different version of Concept 1

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19-aug-2017 working agreement, doc no. 08192017WA

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19-aug-2017 conference call - click here for notes from meeting including Gabriel's rundown for weeks 1, 2, and 3.

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13-aug-2017 conference call

project begins mid aug 2017

concept: American burger restaurant in Pitesti, Romania
​clients: Gabriel Vasile and Marvina Baksh
image: concept; brand identity not established as of 13 aug 2017

branding & concepts

Initial planning is leaning towards three American-burger concepts: 

Concept 1, "Cars" - melding of cultures

A theme that melds two cultures by featuring the American muscle car era (and general fascination with cars) and Pitesti's automotive industry.  Visually, a car, a burger, and simple name "the American" in simply represented in a bold, iconic way. Menu may include car-themed names for burgers -- for example, "the Cadillac" kobe beef topped with caviar.

Concept 2, "City" - maybe Rte 66 style

Menu that ties to cities in the US -- New York, Chicago, Los Angeles, maybe even Santa Fe as a southwest destination with a "Low-rider" green chile cheeseburger.

Concept 3, Music - "Cover bands"

Menu that features categories of burgers R&B, Rock & Roll, Country, Jazz, Broadway. Not a Hard Rock Cafe -- important that we stay away from anything tied to their brand and trademarks.